Club Ninety
The ultimate fusion of soccer and streetwear—this up and coming clothing brand is ready to make an imprint in the fashion world.
There’s something exciting about working with a brand that feels connected to culture before it even officially launches. That’s exactly how it felt photographing Club Ninety — a new streetwear and soccer-inspired label blending fashion, identity, and sport into one clean vision.
As soccer culture continues to influence fashion around the world, brands like Club Ninety are helping push that movement forward in a fresh and authentic way. The brand takes inspiration from the energy surrounding the game — from local pitches and late-night kickabouts to the style seen in stadiums and city streets alike. It’s more than just apparel; it’s rooted in the lifestyle that surrounds football culture.
With their first official drop arriving June 10th, Club Ninety is set to release a collection of jerseys and hats that balance sport and streetwear effortlessly. The pieces carry a minimal but confident aesthetic, making them easy to wear whether you’re heading to a match, spending time downtown, or simply looking for something that stands out without trying too hard.
Photographing this campaign was about capturing that exact feeling.
For this shoot, we wanted the imagery to feel natural, rugged, and connected to the atmosphere that inspired the brand itself. We focused on movement, texture, and attitude — creating photos that felt less like traditional product shots and more like moments pulled from real life. Streetwear has always been tied closely to storytelling, and I wanted every frame to reflect the identity Club Ninety is building.
One of the things I appreciated most while working with the brand was the clarity behind their creative direction. From styling choices to the overall mood of the shoot, everything felt intentional. The jerseys especially became a standout element visually, combining classic football inspiration with a modern streetwear approach that feels current without chasing trends.
As a photographer, projects like this are always rewarding because they go beyond simply taking photos. It becomes a collaboration — helping shape how a brand introduces itself visually for the first time. There’s a certain energy that comes with documenting the beginning of something, especially when the people behind it genuinely care about the culture they’re representing.
Club Ninety’s upcoming launch feels like the start of something exciting, especially for those who appreciate the crossover between soccer and fashion. The rise of football-inspired streetwear has created space for brands that understand both worlds, and Club Ninety fits naturally into that conversation.
I’m excited to share some of the images from this project and even more excited to see where the brand goes from here.
Their first collection officially drops June 10th — keep an eye out for it.
